Startup Marketing Consulting is a firm focused on creating and building marketing for Seed to Series B SaaS, Fintech, and other B2B startups

Our Specialties

I provide full stack B2B marketing consulting that can assist your founders and startup team with the following:

Market Analysis and Segmentation
Marketing Strategy and Execution
Product Marketing
Solutions Marketing
Go To Market Strategy
Marketing Organizational Design
ABM Marketing
Competitive Analysis
Content Strategy and Execution
Email Drip and Nurture Marketing

I provide the most impact for you after your startup team has found a Product-Market-Fit and is ready to attract, nurture and win new customers.

Industry Experience

I have a technical background in engineering and can quickly understand technical needs and benefits that can be exploited for your marketing messaging and positioning.

AI/ML
Customer Experience
Engineering
Environmental
Fintech
ERP
Retail Management
Semiconductors
Supply Chain

My Process

Understand

Learn from the founders and SMEs about your business goals, current customers and market needs. Also learn about the company culture and voice.

Prioritize

Next I look at prioritizing what is needed depending on spend, growth timeline, investment needs, and customer segments.

Create

I work with you to get some quick wins on awareness, engagement and customers while working on an overall strategy.

Build

With the strategy, we start building out the processes and finding the resources to meet the strategy and financial goals.

“Keith is one of the best product marketers I have worked with. I was impressed by how he was able to immediately dive into a start-up with a complex go-to-market strategy and unaligned stakeholders, and quickly build out a coherent framework for messaging, positioning, personas, and much more. The structure he put in place was effective, clear, and most importantly, allowed the demand generation, communications, and copywriting teams to all be more on message and productive.”
— Chris Russell, Founder, Double Haul Strategies

“Keith is an optimistic and flexible marketing professional that has the skill and experience to excel at any company. He was great at established the processes and mentored our young team to ensure everyone was aligned, valued and building the necessary marketing assets. Although his background is in product marketing, I asked him to also take over growth marketing where his team implemented Marketo and started lead generation and nurturing campaigns to bring additional leads to the sales team. In addition, he help establish our thought leadership and increased our brand awareness in the platform and marketplace vertical.”
— Kurt Bilafer, CRO, Yapstone

“Keith is a pleasure to work with and always brings a sense of humor, and an environment of calm and collaboration to any marketing project he leads. He also brings a rare ability to balance ego and opinions that keeps content output moving while also allowing for the incorporation of feedback. Keith’s genuinely good nature will fit seamlessly into any team that wants to bring him on!”
— Claudia Ring, Head of Growth, Deepgram

Marketing Consulting for Startup