About

Keith has managed marketing and product marketing departments from Series A to mid-size enterprises but enjoys consulting for startup companies where he can use all his skills and experience. He started product and solution marketing departments at four startups and was asked to manage the entire marketing department at two of those startups.

Executives have called him s swiss army knife of marketing and has experience in all aspects of marketing but especially enjoy developing overall marketing strategy and GTM, market analysis, product and solution marketing, and content marketing.

For any new engagement, his philosophy is to understand the founders’ and CEO’s vision and goals, company culture, and overall market before recommending or implementing processes or developing tools for the company. He does not believe in one-size fits all marketing, as each company is unique, and marketing should amplify its uniqueness.

He also is a student of behavioral finance and uses those psychological biases in his marketing strategies and has a blog called behaviouralinvesting.