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What is product marketing at a startup?
Product Marketing (PMKT) is defined as the process of bringing a product to market and driving demand and usage. Other tasks of product marketing that help launch and drive a product into the market are the following: As a startup, you probably don’t have much of this laid out, and some of these tasks build…
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What marketer to hire first?
Even though I spent much of my career doing product marketing, this is never the first marketing role to hire for a startup. If I was a pure product marketer and was the first hire at a startup, I would be a fish out of water. Before you make your first marketing hire, determine the…
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Marketing Consulting for Startup 